Allora Treatment - Rest Well, Live Well 

Synopsis 

This is a series of :10 spots all formatted the same. The first half is the “rest well” and the second half is the “live well.” The length may vary a bit, as I imagine the spot will work best with a :02-:03 animated bumper to close it out.

Mood Board

Breakdown

Rest Well, Live Well - Version 01 

A dad and his children lay in bed watching a movie, the children are asleep. The dad looking at his children smiles, as he kisses his daughter on the forehead and continues to watch the movie.

Title Card Appears: Rest Well, Live Well:  Allora Logo Animation

Characters: Africa America Man, Age 10-13 Girl, Age 5-8 Boy

Rest Well, Live Well - Version 02

Three pairs of small feet poke out of a messy bed, cut to a scene of a family playing in the yard. 

Title Card Appears: Rest Well, Live Well : Allora

Characters: Age 3-5 Girl, Age 4-5 Boy, Age 6-8 Girl, Middle Aged Man, Middle Aged Man

Rest Well, Live Well - Version 003

A hand hits an alarm as the clock rings 5:00am. Its earlier, barely lite as a woman prepares to run.

Title Card Appears: Rest Well, Live Well: Allora Logo Animation

Character: Late 20's Fit Woman

Rest Well, Live Well - Version 004

Looking from the master bedroom we see a woman in her robe cooing to a happy baby.

Title Card Appears: Rest Well, Live Well : Allora Logo Animation

Characters: Age 1-6month old baby, Age 30-40  Hispanic Woman 

Rest Well, Live Well - 005

A fresh pressed suit lays on the bed, as the sounds of a shower, and singing wash over the scene.

Title Card Appears: Rest Well, Live Well: Allora Logo Animation

Talent - Aged 30-40 Male