Kari Jobe - Live Recording
Goal: Create a compelling bright visual that draws the audience into the experience. This would be done by using multiple visual surfaces, including Projection, LED, Traditional Fixtures, and practical effects. This would also allow for various looks for each song, allowing for versatility and a unique approach for each song. Each look would use deep bright colors, these colors would correspond to each single that is being released, and would allow photos, videos, and graphic design to be cohesive through out the campaign.
Moodboard
Look and Feel - Camera Movement and Capture
Goal: With the capture of this recording, we’d embrace fluid and steady movements, and stay away from chaotic and erratic handheld motion. This is in hopes to create a product that allows the audience to connect with Kari, and the emotion of her team, by not drawing the audience eye artificially but by the genuine experience Kari and her team bring.
Examples